How to Increase App Downloads 9 Actionable Strategies

9 Actionable Strategies to Boost App Downloads:

Here you are going to learn about 9 best actionable strategies that not just create positive app reviews and boost app downloads but also help your overall app’s growth and reach on the app store.So let’s dive in for detailed information. 

1. Emphasise App Store Optimisation (ASO)

ASO (app store optimization)  is just like search engine optimization (SEO) is to search engines. In simple terms, it is the process of boosting an app’s reach in app stores. Additionally, it includes how to use appropriate keywords in your app’s description, graphics, videos & apps’ localisation strategies. That provides help to potential customers to locate their app in the app store. 

Increasing app installations and gaining a competitive advantage are two benefits of app store optimization.

2. Make Use of a Visually Appealing Logo and App Store Screenshots or Images

In addition to boosting app downloads, a well-designed logo will help you begin the process of making your company a household name. Your logo should be eye-catching to attract customers’ attention and effectively communicate your (USP) Unique Selling Point. 

Additionally, in the right column of your app store listing, include screenshots of your app that are clear and informative.

3. Re-examine & Review Your Application

Generally, users will uninstall the app within a few hours of installing it. Unfortunately, some of them will write negative reviews & give low ratings, which directly affects others from downloading it. Since the majority of users trust the reviews and ratings. 

Therefore, to not get affected by negative domino, you need to re-examine & collect enough helpful data insight just before launching your app. Positive reviews play a huge role therefore you can buy app reviews that boost app downloads automatically.  

4. Consider Ad Retargeting into Account

Sending tailored advertisements to users who have already viewed your application’s online advertisement is known as ad retargeting. It acts as a prompt & encouragement for the users to install the program or finish an action that has been put off, such as an unfinished payment or purchase.

5. Create a Blog and Website

One of your online offices is your website, which visitors may use to find out more about your offerings. 97% of consumers think about it while making judgments on what to buy since it’s so important. Even if it might not have a significant impact, a website will help you raise awareness of your business.

6. Invest in Content Marketing

Using images, videos, articles, and other types of material to promote user engagement and spread brand awareness is known as content marketing. About 82% of marketers consider that content marketing aids play an important role in educating the audience. 

This indicates you can use this strategy to inform users about your app, what it does, and why it is the best app among competitors. With the right content marketing such as buying app store reviews, using images & videos- you can boost app downloads,  and rank your brand as an authority in your industry.

7. Create an Engaging Demo Video

Have you ever questioned why film industries launch trailers prior to the premiere? Promotion is the easy solution! Make a demo or promotional video to give customers an idea of what to anticipate when they download your app.

To boost app downloads, highlight the app’s finest features, unique selling point (USP), and functionality while uploading it with screenshots.

8. Advertise Your App on Social Media Platforms

Approximately a billion people are active on social media. As we all know, social media is one of the well-known platforms for app promotion and brand registration.

Moreover, the best thing about these platforms is that there is not only one way to boost app downloads, in fact, you will get multiple ways to increase the reach of your app and ratings such as you can buy app reviews that build users’ trust.

Additionally, you may launch unique ads for occasions like Weekend Sales or Black Friday Sales.

9. Encourage Users to Leave Reviews and Ratings

As we discussed above, app reviews and ratings are in users’ decision-making. However, if you are confident enough that your app is the best in every way, you should encourage users to write honest feedback on the App Store about what they think, and how their overall experience. 

This may be achievable by including a prompt message asking users to rate your application. Because the more positive reviews you get, the more probable it is that others will observe your app; therefore, it’s a good approach to boost app downloads.