What to Do When Your Company Has Negative Glassdoor Reviews

It hurts when you see negative reviews of your company on Glassdoor. This is one of the reputable review websites that help you compare reviews of different companies posted by current or previous employees. Also, Glassdoor helps you find potential jobs and skilled manpower for companies on one platform. Hence, it is significant to have a business profile of your company on Glassdoor that gathers huge positive reviews from employees. But what happens when your Glassdoor profile is affected by huge negative reviews from previous employees or others? This will directly impact your company’s reputation and values in the market. Hence, you need to work on negative reviews on Glassdoor and adopt the best Glassdoor review response strategy to turn negative reviews into positive ones.

Reasons for Having Negative Reviews on Glassdoor

Before you fix the negative reviews of your company on Glassdoor, you need to identify the reasons for having such reviews. Here are some significant reasons for the same as follows:

• Personal Conflicts: It is unfortunate for an employer and employee to have personal conflicts at the workplace due to misunderstandings. The unsatisfied previous employees can post negative reviews on Glassdoor about the company or their former boss’s behavior. This can affect the reputation of your company and its staff’s behavior, which must be addressed soon.
• Bad Company Culture: Some unsatisfied ex-employees can post negative reviews on Glassdoor about your company’s culture, which is not favorable for working. This can be related to work culture issues, such as no coordination among staff,  working patterns, team bonding, departmental collaboration, client handling, etc. All such issues can depict the bad culture of your company, which is not favorable for employees’ work. If you find negative reviews on Glassdoor about your company regarding the same issues, you should address and remove them soon.
• Salary Issues: This is one of the common issues that you can generally see on Glassdoor. Many ex-employees post negative reviews about salary issues in their previous companies. They can post comments about the company’s salary issues, like low salary, late salary delivery, and salary holding. All such salary issues can also impact badly your company’s profile with negative reviews on Glassdoor.
• Non-fulfilling Expectations: Some employees can give negative reviews on Glassdoor due to their non-fulfilling expectations by the employer. The non-fulfilling expectations may include issues like incentives, bonuses, overtime rewards, promotions, and so on. Hence, these issues can be taken as negative by some employees, which can be reflected in the Glassdoor profile of the company. 

Thus, above are some vital reasons that can hurt your company’s Glassdoor profile and lower its rating. Once you have found the reasons for negative reviews, you need to understand how to respond to negative Glassdoor reviews.

To increase positive reviews on Glassdoor, you can buy Glassdoor reviews genuinely through trusted platforms like Sociofire and maintain the company’s level in the industry.

Tips to Manage Your Glassdoor Negative Reviews

If you have negative reviews on your company’s Glassdoor profile, you should adopt the best Glassdoor negative review management strategies. Some useful strategies are as follows:

1. Respond to Negative Reviews Patiently
   If you find negative reviews on your company’s Glassdoor profile, posted by your ex-employees, you need to handle them patiently. You should address the negative reviews and find the concerns. Respond to the negative reviews smartly without being offensive or using harsh language. Admire the feedback and welcome the suggestions, if any, in the reviews. You can show an apology if you find a negative review about your company. You need to stay calm and be professional during the whole scenario of reviewing, addressing, and replying.

2. Track the Negative Reviews Regularly
   You should keep track of the negative reviews on the Glassdoor profile regularly and filter them promptly. Usually, Glassdoor’s system automatically tracks and filters the negative reviews on each company’s Glassdoor account. But some negative reviews need to be addressed by the employers seriously, and they need to do the needful soon. You should evaluate the history of reviews throughout the year, find the potential issues, and filter them or take proper action to resolve the matter. Otherwise, you can turn the negative reviews into positive ones through the Glassdoor review response strategy and relax.

3. Take Actions Internally
   If your company’s ex-employees are regularly posting negative reviews about your company about its issues like bad culture, salary issues, workload, etc., you need to take some serious actions internally to resolve the matters. Being an employer, you are supposed to track the issues going on in the organization and ensure the employees will get rewarded for their efforts, too. You should properly act internally and sort out the claimed issues in reviews soon. You can reply to the negative reviews with assurance that you will take genuine steps to resolve the mentioned issues with the right steps.

4. Admire Suggestions
   Some negative reviews may include suggestions or tips to resolve the issues within your company. Hence, you need to admire the free advice given in the reviews. You can reply to such negative reviews with thanks or admire the suggestions to be an eye-opener for acknowledging issues within the company. Hence, it can help you improve the company’s culture and meet the expectations of staff as well.

5. Respond Professionally
   If you find some negative reviews serious enough to threaten legal action against the company for some reason, you should also handle the case professionally. For betterment, you can seek the help of corporate lawyers and HR professionals. Also, you can opt for PR support to handle the issue. You should respond to such reviews professionally and try to address the issue calmly and settle it outside the court, if feasible.

6. Manage Spam or Fake Reviews
   Many negative reviews are fake or spam, which are posted by third-party sources. Hence, you need to track such reviews and take help from the Glassdoor authority to address them on time and remove spam reviews automatically.

Thus, above are some vital steps to manage negative reviews on your company’s Glassdoor profile. You do not have time to follow the above steps, so you can take steps to purchase Glassdoor reviews through an authentic source online.

Conclusion

To manage the company’s negative reviews on Glassdoor, you need to first analyze the reasons for the same. Try to address the potential reasons for negative reviews and handle them patiently and professionally. You should keep tracking the spam or fake reviews on your Glassdoor profile and eliminate them through the automated process of the Glassdoor system. You need to welcome the suggestions in the reviews and act internally accordingly to improve the company’s work culture. All in all, you need to be active to find the real truth behind negative reviews and resolve the issues to stand out well on Glassdoor rankings. Otherwise, you have to buy Glassdoor reviews through authorized sources online.